So who bet 300 times per second? Unsurprisingly, it was the general public over the Cheltenham Festival 2018. This was the news from Sky Bet. They detailed their talents financial gain on the Racing Post: ''Sky Bet figures soar as company revels in Cheltenham Festival bonanza''
What else did they say:
- Busiest Cheltenham Festival ever
- Increased customer base to 2 million in last half year
- Six month group revenue increased by 47% to £339 million
Flint said: "We have just enjoyed our busiest ever Cheltenham, with bet volumes peaking at just over 300 bets per second, so with strong momentum in the first half of the year, we will maintain our focus on investment in talent and technology, delivering innovative and quality products and offers to our customers, leaving us confident that we can deliver further growth."
He said: “It was particularly pleasing to launch a fully integrated safer gambling campaign during the period, and we continue to increase our investment in research, data analysis and capability to provide a safe and responsible gambling environment for our customers."
Flint added: "We support a mandatory research levy, and increased regulation from the Gambling Commission to protect customers that are at risk.
"We also extended our headline sponsorship of the English Football League for an additional five years, taking it through to the 2023-24 season, with responsible gambling at the heart of the agreement."
The firm's employee base also continues to grow with headcount up by 230, mainly at its Yorkshire base.
Flint said: "We are proud of our record of job creation and investment in Yorkshire, with an additional 230 jobs created in the period, as well as our contribution to regional and national taxation. A report by WPI Economics estimates that we contributed over £300m gross value added to the Yorkshire economy in 2016-17, and we plan to continue investing in the region."
Sky Bet also went live with their second international site during the period with skybet.de launching to German sports betting customers.
Flint said: "This business aims to provide the same quality of user experience, range of bets and simplicity to German customers that our UK and Italian customers have come to expect from us."